According to Shopify, e-commerce now accounts for more than three quarters of overall retail growth, and global sales are predicted to reach a mind boggling $3.9 trillion USD in 2020.
Some markets — such as India and Indonesia — are growing especially fast, and 42% of the world’s e-commerce transactions now happen in China, while the majority of online shoppers everywhere also make purchases from overseas retailers.
So what are some of the e-commerce trends to look forward to in 2020 to help you capitalize on the online marketplace?
International Sales
According to Alex O’Byrne, co-founder of Shopify Plus agency We Make Websites, international will be essential for any e-commerce growth strategy in 2020.
“International markets are growing at a crazy pace, with projections that cross-border purchases will account for a fifth of all worldwide e-commerce by 2022.”
According to Shopify, e-commerce now accounts for more than three quarters of overall retail growth, and global sales are predicted to reach a mind boggling $3.9 trillion USD in 2020. Share on X
Commerce Enabled Commuting
Ross Beyeler, founder of e-commerce consultancy Growth Spark, thinks that the car commute will soon emerge as another focus for brands.
“According to research conducted by AAA, American drivers spent 51 minutes driving approximately 31.5 miles each day, making an average of 2.2 driving trips,” Ross explains. “This is a highly captive audience that is often on the way to/from a buying opportunity. More importantly, they can be geo-located, allowing for highly targeted advertising.”
Couple this with voice-enabled commerce, which is continuing to expand, and drivers will be able to take advantage of a more seamless buying experience, for example asking Siri to purchase groceries prior to their arrival at the store.
Prioritize Accessibility
The recent Supreme Court case Domino’s Pizza v. Guillermo Robles is likely to have a huge impact on how e-commerce sites with brick and mortar stores approach accessibility, predicts Catherine Meade, developer at web design and development firm Sparkbox.
“The landmark decision determined that any company with a physical location must make their ‘website and other online platforms’ accessible under the Americans with Disabilities Act,” she explains.
To read the complete article with all 10 trends to look for, click here.
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