“Tools, News and Tips”
Welcome to the Feb. 17 edition of our “TNT Report,” focusing on tips, news and tools in the areas of Internet marketing, advertising and promotion, small business growth, entrepreneurship — and stuff I just find interesting.
80 Percent of Press Release Headlines Too Long for Google
Are you optimizing your press release headlines? For the second straight year, Schwartz MSL Research Group put together a study on the SEO of press release headlines using data from Business Wire releases. Schwartz looked at the headlines of more than 16,000 Business Wire press releases from 2011. Of those, only 19.5 percent of all releases had headlines with 65 characters or fewer and just 23.7 percent were at 70 characters or fewer. This suggests that the great majority of press releases do not have headlines fully optimized for search.
* Note: Google only displays roughly 65 characters in their search results and therefore releases with headlines 70 characters or under are best optimized for SEO.
Source: Businesswire
Bonus: How to Optimize Press Releases for Search (from Businesswire)
Free Credit Report
Did you know that you are entitled to a FREE credit report from each of the three credit reporting agencies (Equifax, Experian, and TransUnion) once every 12 months? You can request all three reports at once, or space them out throughout the year. It’s important to review your credit report to ensure that your personal information and financial accounts are being accurately reported and that no fraudulent accounts have been initiated in your name. If you do find an error on your credit report, you can dispute the error in writing. Find out how to dispute an error.
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Increasing Facebook Fan Engagement
Here’s a good article from Social Media Examiner explaining five ways to increase your Facebook fan engagement efforts. The bottom line? It’s all about the fans, man! Remember… it’s all about what your readers and followers want.
Source: Social Media Examiner
How to Use Social Media for Customer Service
Ali Brown had a good article this week on using social media for customer service. “As business owners, we must accept the fact that our online presence opens us up to 24-hour customer service requests. They come in as emails, Facebook wall posts, Tweets, and even instant chats on Facebook and Google. And, if you’re not prepared for these requests, you could risk harming valuable customer relationships in front of your entire community—a community full of existing or potential customers. It’s critical that you and your team maintain a high standard when handling customer service issues via social media.”
Source: Ali Brown
The Fall of Print
Americans under age 45 are more likely to get their news from radio than printed newspapers. When asked from which source they get most of their information about current events, people under age 45 are more likely to say radio (10 percent) than newspapers (8 percent). Television is number one (48 percent), following by the Internet (31 percent).
Source: Demo Memo
Disclaimer
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