“Tools, News and Tips”
Welcome to the inaugural edition of our “TNT Report,” hopefully a regular feature here on Jim Person dot com, focusing on tips, news and tools in the areas of Internet marketing, advertising and promotion, small business growth, entrepreneurship — and stuff I just find interesting. I hope you enjoy!
Online Ad Spending Consolidates Among Search, Banners, Video
As U.S. online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
Source: eMarketer
On Navy Warships, the Web Slows to a Crawl
Definitely one of those stories I just included ’cause it was neat. It’s about the U.S.S. Wasp and the technology on board. According to the article, the flight control station of the Wasp has a big, black telephone with a big, black spiral cord attached, but yet Iridium satellite hookups mean that the Wasp can sail around the globe and never encounter a dead zone. Pretty interesting stuff.
Source: Wired
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13 Ways to Fail in PR: How to Guarantee Your Press Releases Will Be Completely Ignored
According to this article, press releases still matter in the digital age. And while SEO helps broaden the digital footprint for your release these days-there are still fundamentals that can NOT be overlooked if you want to see pick up from those who matter. Even so, too many in PR are still sending out releases that miss the mark. Here’s how to make sure that yours never fail to fail.
Source: commPro
2012 Online Newsroom Survey Says: Journalists Expect it
Speaking of press releases, TEKGROUP released the results of a national survey highlighting the importance of creating a content rich and up-to-date online newsroom. Close to 100 percent of journalists said online newsrooms are a must. More than 50 percent of journalists said they are visiting your online newsroom once a week and 64 percent are stopping by on a monthly basis.
Source: Social PR Scoops
It’s a Kinder, Gentler World Online
According to the Pew Internet and American Life Project, 85 percent of adults using social networking sites say that their experience online is that people are mostly kind, compared with 5 percent who say people they observe on the sites are mostly unkind and another 5 percent who say their answer depends on the situation.
Source: Pew Internet Project
Disclaimer
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