Tips Tuesday: Social Media
Social Media Has Officially Overtaken TV—What That Means for Small Business Owners In a major shift, more Americans now get their news from social media than from television. This change isn’t just about how people…
A Social Stat that Matters
The One Social Media Stat That Could Change Your Business What if I told you that most of your customers are already ready to buy from you? They just need the right push at the…
Small Business Social Media Success
The Numbers Don't Lie: Social Media Works for Small Business If you're running a small business and still on the fence about social media, the latest research should change your mind. More than three-quarters of…
Tips Tuesday – Value of Email Over Social Media
If it’s been said once, it’s been said a thousand times -- Don’t build your content business on rented land like a social media network. Build it on something you actually own, like your email…
Tips Tuesday: 6 Smart Tips to Grow Your Small Business Using Social Media [Infographic]
As a small business owner, you can use social media effectively to grow your business. Salesforce has an Infographic with a list of six tips to consider that could help to improve your overall social…
Pew Research Shows that Most Americans Think Social Media Sites Censor Political Viewpoints
According to the Pew Research Center, Americans have complicated feelings about their relationship with big technology companies. While they have appreciated the impact of technology over recent decades and rely on these companies’ products to…
How The New York Times Mines Data to Pick Articles to Promote on Social Media
The New York Times developed a new tech tool to determine which articles it promotes on Facebook and Twitter — without using those platforms’ tracking pixels. The New York Times no longer uses Facebook and…
Accessible Instagram – The Marketing Highlights Podcast (Episode 07)
Hello fellow marketers and welcome to the Marketing Highlights Podcast, Episode #07, “Accessible Instagram.” With more than 285 million people in the world who have visual impairments, there are definitely many people who could benefit…
Generation Z – The Marketing Highlights Podcast (Episode 05)
According to Eric T. Tung from GoTo Marketers -- in an expert round-up article series about social media trends in 2019 on TextWalker.com -- that Generation Z will change how we market. Tung notes that Generation…