Online video is huge, it’s growing and people want more video content. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word?

HubSpot created a framework to help you answer that question. In this resource article you can figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with.

Before you start filming your first marketing video, you’ll want to determine what the goal of the video will be. Ask yourself a few questions to start narrowing down how to get started on video marketing.

Then after you determine your goals and what resources how have, move on to determine what type of videos to produce. Luckily, this resource article covers the planning part as well as a quick rundown of the different types of marketing videos you can start creating to achieve results anywhere in your marketing funnel.

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