[dropcap]T[/dropcap]he National Retail Federation’s (NRF) holiday consumer spending survey conducted by BIGinsight, predicts that nearly $586 billion will be spent over the 2012 holiday season.

According to the survey, the [highlight]average holiday shopper will spend $749.51[/highlight] on gifts, décor, greeting cards and more, up slightly from the $740.57 they actually spent last year. NRF is forecasting holiday sales will increase 4.1 percent to $586.1 billion.

As a nod to just how much shoppers enjoy taking advantage of retailers’ holiday promotions to treat themselves to something nice, consumers are expected to spend the most on non-gift items in the survey’s 10-year history. Six in 10 shoppers (59.0%) plan to spend an average of $139.92 on “self-gifting” this holiday season.

Other key findings:

• Sales and Discounts Drive People’s Shopping Decisions.
• Smartphones, Tablets to Aid in Shoppers Holiday Purchases.
• More Than Half of Shoppers Will Shop Online For Gifts.

Read more | Infographic from Vertical Response.

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