Marketing Monday: Direct Mail
Why Direct Mail Is Crushing Digital Marketing (And How Small Businesses Can Cash In) Picture this: A local business grows by 239% during a global pandemic. What marketing trick did they use? TikTok ads? Google…
USPS Holiday Shipping Deadlines
To make sure your packages arrive before December 25, here's when the United States Postal Service (USPS) recommends you ship by: First Class Package: Ship by December 18. Priority Mail: Ship by December 19. Priority…
Here’s a Solution to One of Your Holiday Headaches — Sending Christmas and Holiday Cards
Love sending holiday and Christmas cards -- but not the process of sending cards? Watch this video from "Beach Money" author Jordan Adler and see if this sounds familiar. Unfortunately ... I'm sure it does!…
Marketing Research Chart: Importance of Offline Lead Generation Tactics
See how offline lead generation tactics -- like direct mail and print ads -- currently rank with marketers in this week’s chart from MarketingSherpa. According to the findings, "While nearly half of respondents believe the…
USPS Adds Second Ounce for Free
Thought I'd touch tonight on mail, not email, but direct mail. Remember it? You know, that stuff that arrives in your mail box! Before we hit some of the important news, I found this story…